Consumer industry is the 4th largest sector in Indian economy contributing about US $ 15.74 Billion in 2013-14 to India’s GDP. According to a report by Boston Consulting Group (BCG) and the Confederation of Indian Industry (CII), India’s robust economic growth and rising household incomes would increase consumer spending to US$ 3.6 trillion by 2020. Indian consumers are the most optimistic globally. Factors like consistent economy growth, competing products, changing lifestyles, rising disposable incomes, and availability of better credit have all lead to increased consumer expenditure. The rise in demand for consumer products today rides on both the urban and rural India. While the FMCG and the durables sectors have been growing steadily, organized retail in India has still has a long way to go.